A great website is different from a bad one. Ask a user to explain what makes a website great, and they will most likely not be able to answer.
Users don’t always know what they like about a site. Users just like the website. It can be difficult to get that kind of feedback when designing your next website.
We’ll be discussing two key factors that make a website stand out among the rest. We’ll also give you specific web design tips that will help you make a great website.
Website design Denver team is available to assist you in creating or re-designing a website that resonates with your audience.
What makes a great website?
Design for Humans
Great websites are all human-centered. They are intuitive, user-friendly, and customized for their users.
Anyone who visits the website will be able to navigate it easily and use it to accomplish whatever they are trying to do.
Websites are like waiters at restaurants. They serve as the first point of contact between customers and companies. Truly great websites capitalize on this and ensure users have a pleasant experience.
Design for Emotions
Many people mistakenly believe that rational decision-making is the only way to decide whether one company/product is better than another.
Emotions play a major role in our decision to choose a brand or product over another. This is what a great website does. It uses color, imagery, fonts, and other design elements that influence how users feel about the brand they interact with.
Branding is directly related to how customers feel about your company. Before you decide on a website design, think about how your brand image will be perceived by customers.
Three Tips to Make Your Website Connect with Your Audience
We now have a better idea of what makes a website great, so let’s look at some website design tips that will help you connect with your audience.
Know Who Your Audience Is
Without a solid understanding of your audience, you can’t expect to be able to connect with them.
Social media and Google Analytics are great places to begin researching your customers.
To begin gathering detailed information about your customers online, use Facebook’s Insights feature. This information includes everything, from the age of your customers to their location and their interests.
You should be focusing on usability
Make sure that your website is simple to use. You can’t expect to reach your target audience through a complicated website, no matter how much you know them.
Your site should be intuitive, as we said earlier. Everybody who visits your site should be able to navigate it and use various functions, such as shopping or contacting you.
You should ensure that your navigation between pages is fluid and that your content is easily understood. Make sure that interactive elements are clear and understandable, and that links to broken 404 pages are not used.
Keep it interesting
A great website must be engaging.
Your site should offer many reasons for users to visit it and interact with it. Consider the color scheme, design style, and most importantly, the content of your site.
Your content must be interesting and engaging. You should replace it if it doesn’t offer something new and exciting for your users.
Make sure your content is clear and easy to understand.